Next we asked him as to what were the bitter lessons learnt from the impact of the economic slowdown and the resultant slowdown and recessionary trends, to which he said, “We have kept our cost of production (fixed and variable expenses) down to ensure supply of quality product at most competitive prices and during last two years of recession our company has done well and our turnover has increased in 2008-09 compared to 2007-08, though no doubt there was a pressure on margin and profitability suffered heavily due to unexpected currency fluctuation. We asked him if Aarvee Denims was contemplating something on parallel lines, to which he replied that there were no such plans on the anvil. need to be introduced to achieve growth in the denim sector. It is very satisfactory for use on most cotton fabrics of loose weave. Recently an expert from the denim sector was quoted as saying that, more applications like salwars saris etc. Much of the durable flame - resistant cotton fabric produced in this country. At present, we are successfully operating 75 De-Extase outlets across the country and are planning to increase it to 100 in next three months and to 150 by 2011.” We asked him as to how they plan to differentiate themselves from others and what are their future plans for this venture, to which he replied by saying, “We plan to differentiate ourselves from others through our brand 'De-Extase' by delivering quality products, meeting consumer requirements and making it affordable to all classes of society. We began by asking him about current market situation of denim fabrics in the domestic as well as overseas markets, to which he said, “Current situation is good in domestic as well as overseas market and there is reasonable demand in both the markets, though recent increase of cotton price is cause of worry.”Īarve Denim has recently ventured in to the field of apparel manufacturing and retailing. The company offers the widest possible variety of weaves and widths, thus saving client's precious time and efforts of sourcing material from multiple sources.įibre2fashion recently spoke exclusively to Mr Ashish Shah, Managing Director of Aarvee Denims.

Aarvee has a well crafted expansion plan, wherein, it plans to achieve production capacity of 100 million meters within next three years. The management of Aarvee Denims has been extremely prudent in keeping costs under control and their operating cost structure is aligned to withstand the cycles of the industry. The default recipe requires Mycelia and Biomass, neither of which can be fully automated. Alternate recipes analysis for Fabric is not applicable as there is only a single recipe to automate Fabric. In order to give its clients “Nothing but the best”, it has installed the latest technologies which produce quality fabric expeditiously. Fabric is an early-game component used to craft a variety of equipment. Presently, Aarvee has the capacity to produce 72 million meters of weaves, 30 metric tons of spinning yarn and 1.5 million pieces of readymade garments per annum. Aarvee Denims and Exports Ltd started way back in 1988, which has grown in leaps and bounds, has emerged as one of the leading global players in the denim sector and is now ranked as the second largest denim manufacturer in India.

Satisfactory fabric